BioCatch is the leader in Behavioral Biometrics, a technology that leverages machine learning to analyze an online user’s physical and cognitive digital behavior to protect individuals online. BioCatch’s mission is to unlock the power of behavior and deliver actionable insights to create a digital world where identity, trust and ease seamlessly co-exist. Today, BioCatch counts over 25 of the top 100 global banks as customers who use BioCatch solutions to fight fraud, drive digital transformation and accelerate business growth. BioCatch’s Client Innovation Board, an industry-led initiative including American Express, Barclays, Citi Ventures, and National Australia Bank, helps enable BioCatch to identify creative and cutting-edge ways to leverage the unique attributes of behavior for fraud prevention. With over a decade of analyzing data, more than 80 registered patents, and unparalleled experience, BioCatch continues to innovate to solve tomorrow’s problems. For more information, please visit www.biocatch.com.
We are looking for an experienced, high-energy Technical Product Marketing Manager (TPMM) who understands the digital fraud and cyber security market and the compelling imperatives that are driving fraud detection, anti-money laundering and digital banking user experience innovation. You will be a key member of the Product Marketing team, responsible for understanding our customers’ digital fraud (account opening, account take-over, mules, scams, phishing and more) pain points and desired business outcomes to help us build better products and win more deals.
The Technical Product Marketing Manager will be a technical subject matter expert on the BioCatch platform. The TMM will be involved in all aspects of ensuring that the BioCatch sales team and our partners have the right demos and technical content to support the sales process as well as provide in-depth understanding of what the product does and how it does it.
The TPMM will also be heavily involved in the generation of competitive insights and training for both direct and partner salesforces, helping ensure consistent messaging and optimized selling. This role requires a combination of technical/software knowledge to obtain a deep understanding of our products, with the training and hands-on experience to effectively translate technical product capabilities to customer benefits.
Responsibilities:
- Understanding the technical details of the product, including how it works, is configured, and is deployed, and subsequently communicating the technical value for the end user
- Creating and managing various industry-focused demos and resources, working closely with sales to help present the capabilities of these solutions to meet customers’ needs
- Working with our internal technical teams to help develop and articulate use cases that address customer needs while maintaining consistency of our overall product messaging and positioning
- Conducting in-depth technical competitive research and analysis to create accessible competitive content for the field and to support overall product positioning
- Support the Go to Market Team in the response to RFPs, product messaging for customer business reviews (QBRs), and product demonstrations to the analyst community.
- Collaborate with product management to align on product direction and roadmap in the early stages of the new product development process to help shape solutions that meet our corporate strategies in positioning and messaging for our target personas.
- Representing the voice of the customer and providing customer and market insights to Sales, Customer Success, Product Management, and Marketing teams
- Developing technical content to drive product awareness and influence purchase including Threat Alerts, Newsletters, and podcasts
- Represent BioCatch point of view as a participant in online forums, LinkedIn and other relevant social, community and social outlets.
- Creating scalable sales tools that articulate BioCatch’ value proposition, including case studies, presentation decks, videos, and other customer/prospect-facing collateral
- Working with our channel partners to develop compelling technical sales content, demos, sales training, and enablement activities
Requirements:
- 7+ years of relevant experience in B2B enterprise software
- Competitive intelligence experience a plus
- Domain experience in fraud, anti-money laundering, and cyber security,
- Experience supporting enterprise software sales channels, including field sales, inside sales, and partners
- Excellent written and verbal communication skills and the ability to present to and influence an executive audience
- Undergraduate degree, preferably in Computer Science or Engineering
