As the preferred partner for window and door automation, Somfy is committed to inspiring new and better ways of living for all. Better ways of producing, consuming, and housing that we must imagine together around the world in order to inhabit our planet in a more virtuous and permanent way. Acting for better ways of living means fostering the alliance of a sustainable economic model with environmental protection and self-fulfillment for everyone.
As a French, family-owned, and independent group, in continuous growth since our creation, we have been world leaders for 50 years and pioneers in home automation. innovation continuously guides our work and guarantees the excellence of our solutions.
We are present in 59 countries, with eight production sites and 17 R&D centers. We are pursuing an ambitious industrial strategy based on “Smart Living” and the value we bring to our customers.
We are committed to reducing our environmental footprint every day. Today, more than 60% of our products are eco-designed, and all will be by 2030. At the same time, we have implemented a responsible purchasing policy that prioritizes local suppliers.
We are deeply committed to the well-being of our 6,880 employees, we promote their sustainable employability by promoting internal mobility and developing their skills. We foster diversity and inclusion by building on our strong corporate culture.
Trade Marketing Leader’s role is reinforcing long-lasting relationship with customers, increase sales at the local market level and ensure differentiation and strong visibility of Somfy offer against competitors at the point of sales. As a Trade Marketing Leader you will support in developing customer marketing activities to win withing assigned channels in the most effective way with close cooperation with Sales Team.
Support vision of the channel manager, report directly to BUM and transversally to Regional Trade Marketing Manager.
Your main missions will be to be a partner in the following tasks in the territorial scope of business units in Romania and in the Baltic States (Latvia, Lithuania, Estonia):
- Build and implement the annual marketing plan of the channels in line with BU strategy / Hand by hand with sales teams develop network promotional programs/key events in order to raise the sales
- Developing and maintaining installer channel market grip through Somfy Expert program management.
- Developing and implementation of merchandising standards at installer and DIY chain level with special focus on Somfy Expert network.
- Measurement and ROI analysis of conducted activities to monitor and track their effectiveness.
- Execute promotions and activities. Optimize the efficiency of promotional & merchandising activities, best practice implementation & regular post-analysis.
- Manage of POS / TM materials including continuous search for cost optimization and quality improvement (incl. new material development, bidding / purchasing - respecting company policy on purchasing & budget management, forecasting etc.) / utilizing corporate assets given
- Coordinate regular trainings for trade partners and their retail chains.
- Support the cooperation with external agencies, retailers / distributors counterparts and internal departments (sales, marketing, customer service, procurement).
- Monitor & share information about competitive environment, store environment and consumers behaviors / insights and share with organization.
- Supports sales colleagues in managing marketing projects, providing guidelines and all other needed marketing materials.
- Close cooperation with sales, product marketing and digital marketing to implement the annual marketing plan
- Marketing budget management on local level
Successful 3 to 5 years marketing experience on added value products and strong brands:
- Educational background in Marketing & PR
- Marcom experience of several years in B2B industry
- Experience in product marketing and/or trade marketing will be an advantage, as well as market intelligence
- Romanian native
- Fluent English is essential to succeed in the role
- Ability to establish good network and cooperation with different functions across local and regional teams
- Travel needed- 25% of the time.
Informații suplimentare
- Contract of employment in a stable company with an established position in the market
- Attractive benefits package
- Annual bonus based on achieved goals
- Company work tools
- Professional support and sharing best practices
This regular job ad is open to the referral program to the SOMFY employees.
Protecția datelor cu caracter personal ale candidaților noștri este un angajament al Somfy. Prin urmare, rugăm orice candidat să ne trimită candidatura exclusiv prin intermediul sistemului nostru securizat, și nu prin e-mail sau prin poștă.
