- Develop strategic acquisition and retention activities to drive growth and maximize immediate and long-term ROI for e-commerce platform.
- Lead ad and performance marketing campaigns end-to-end from conception to defining objectives, execution, tracking, and reporting.
- Day-to-day management of online campaigns across channels including (but not limited to): paid social, paid search, content, organic, referral, email, and video.
- Continuously test and optimize new channels, audiences, bidding strategies, visual creative, and copy.
- Lead overall site conversion rate optimization and develop and optimize landing page strategy.
- Monitor, analyze, and report on KPIs to ensure marketing initiatives are driving profitable acquisition.
- Use web analytics and business intelligence tools such as Google Analytics, Google Trends, Google AdWords, Facebook Ads, TikTok Ads, LinkedIn Ads, Twitter Ads, Facebook Insights, internal dashboards and other third-party tools to understand our customers and exploit those insights in growth campaigns.
- Think strategically, analytically, and creatively about new ways to reach customers and increase relevance.
Job Qualifications:
- Bachelor’s degree holder of either communications, business, marketing or advertising.
- 3-5 years of direct, growth-focused experience in digital marketing.
- Preferably with performance marketing experience in any of the following: Facebook, google, YouTube.
- Strong verbal and written communication skills.
- Strong command of English and Filipino.
- Logical, accurate and detail oriented.
- Has great organizational abilities.
- Proficient computer skills including practical knowledge of PowerPoint & Excel functions such as pivot tables, index match, v-lookup.
- Preferably with certificates in Google AdWords and Analytic
Job Type: Full-time
Benefits:
- Opportunities for promotion
- Promotion to permanent employee
Schedule:
- Day shift
Ability to commute/relocate:
- Taguig City: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Digital marketing: 4 years (Required)
